Toyota and its green machines
Tuesday, July 5th, 2005Interesting post here on Joel Makower’s blog about Toyota wanting to do an even better job at coming out with clean vehicles, part of its new president’s mission of doing “much more” in the green field, post-Prius.
As Makower writes: “Something strange and wonderful seems to be going on here. A major automobile company — the world’s second-largest, well on its way to besting General Motors… is embracing sustainability and environmental and safety issues as a core operating principle.”
More important than Toyota’s warm and fuzzy comments about clean cars is the fact that, in just making these comments, the Japanese car giant realizes that pushing in this direction is a sound business decision based on a thorough analysis of market demand. That, in itself, is quite encouraging.

Tyler Hamilton is editor-in-chief of Corporate Knights magazine and a business columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the clean technology and green energy market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper.