Insight into climate change PR spin
Friday, October 13th, 2006This week I received an e-mail from a group called the Natural Resources Stewardship Project, basically a handful of current and former scientists who claim greenhouse gases are good for us and that we’re fooling ourselves if we think we can control climate change. Get over it, they say — let’s just face the music and adapt. The timing of this e-mail, basically announcing the formation of this group (even though its Web site URL has been registered since 2000), comes suspiciously at a time when Stephen Harper’s federal conservative government is facing intense criticism for lacking a climate change plan and for being soft on greenhouse gas emitters. “NRSP’s first campaign is focused on dispelling the notion that Canada will benefit from carbon dioxide emission control,” claims this so-called scientific group, which fails on its Web site to disclose where it gets its funding while at the same time calling themselves “non-partisan.”
For great insight into this group and its tactics, check out the DeSmogBlog.com, which is written by Vancouver-based PR professional James Hoggan, founder of James Hoggan & Associates and a believer in sustainable business practices. Here are a couple of links specifically addressing the NRSP and some of the people behind it. Also, check here. The beauty of Hoggan’s blog is that, being in the business, he’s able to credibility deconstruct the spin in climate change denial campaigns.

Tyler Hamilton is editor-in-chief of Corporate Knights magazine and a business columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the clean technology and green energy market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper.