Greentech Media preparing to launch Sept. 4
Thursday, July 5th, 2007Oh, how times have changed. Two years ago coverage of so-called cleantech or greentech companies, trends, etc… could be found dangling on the edge of general tech and environment coverage, but today we’ve got blogs, reporters, columnists and publishers (not to mention VCs) focused exclusively on cleantech/energy issues and how such technologies can save money, make money and help the environment in one shot.
A sign that cleantech isn’t going away anytime soon is the scheduled launch of Greentech Media on Sept. 4. It’s an online news site and research operation exclusively dedicated to coverage of the clean technology and energy sector. What makes this venture stand out for me is that the founders are Scott Clavenna and Rick Thompson, who were previously analysts with the telecom-industry news site Light Reading (which, being a former telecom reporter, I truly appreciated as a must-read online source of telecom-industry happenings). On top of that, cleantech reporter Jennifer Kho has left her gig at Red Herring to become editor of Greentech Media, and Eric Wesoff, who you might know as the publisher of the Venture Power Newsletter, has signed on as chief analyst.
My only complaint? They’re using Greentech Media (a la John Doerr) as opposed to Cleantech Media, but perhaps trademark issues influenced that…
I’m looking forward to the launch. The operation is based out of Cambridge, Mass., but has offices in New York and San Francisco. In May, it announced that it had secured $1 million in Series-A financing from Northport Private Equity, Lightspeed Venture Partners and a number of angel investors. I don’t know about the U.S., but in Canada it would be near impossible for such a niche content provider to raise venture capital.


Tyler Hamilton is senior energy reporter and columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the cleantech market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper.